BEGIN LABS
Not your average incubator.
Begin Labs invests time, capital, and a 360 suite of resources to help startups reach new heights. They back passion with immediate action, championing a uniquely active, accelerated, and hands-on growth model.
As a founding team member, I had the opportunity to create the Begin Labs identity from the ground up, including our core values: Vision, Heart, and Fire. Each value represents an essential element in the Begin Labs “chemical reaction.” These values functioned as the creative impetus for the brand, which uses bold colors and unexpected imagery to conjure a distinct energy — a future-facing display of technicolor alchemy.
work: brand strategy, identity, art direction, web, copy. design execution in collaboration with Kate Widdows.
Begin Labs invests time, capital, and a 360 suite of resources to help startups reach new heights. They back passion with immediate action, championing a uniquely active, accelerated, and hands-on growth model.
As a founding team member, I had the opportunity to create the Begin Labs identity from the ground up, including our core values: Vision, Heart, and Fire. Each value represents an essential element in the Begin Labs “chemical reaction.” These values functioned as the creative impetus for the brand, which uses bold colors and unexpected imagery to conjure a distinct energy — a future-facing display of technicolor alchemy.
work: brand strategy, identity, art direction, web, copy. design execution in collaboration with Kate Widdows.