Not your average incubator.
Begin Labs invests capital, time, and a 360 suite of business resources to help promising startups reach new heights. For curious entrepreneurs and early stage startups, they offer one-on-one and team mentorship opportunities. Begin Labs believes in backing passion with immediate action. Their approach to business development is always active, accelerated, and hands-on.
As the founding member of the Begin Labs Marketing Team, I had the unique opportunity of designing our identity from the ground up, including the creation of our core values: Vision, Heart, and Fire. Each value represents an essential element in the Begin Labs “chemical reaction.” This set of values functioned as the strategic foundation and creative impetus for the entire Begin Labs brand, which uses bold colors and unexpected imagery to conjure a distinct energy — a future-facing display of technicolor alchemy.
work: brand identity, art direction, web, copy, design in collaboration with Kate Widdows