BEGIN LABS
Where ideas ignite action.
Begin Labs invests time, capital, and a 360° suite of resources to propel startups forward. Their approach goes beyond passive backing, driving growth through an active, accelerated, and hands-on model.
As a founding team member, I built our visual language from the ground up, including our core values: Vision, Heart, and Fire. Each value represents an essential element in the Begin Labs “chemical reaction.” These values shaped the brand’s foundation, using bold colors and unexpected imagery to conjure up a future-facing display of technicolor alchemy.
Role: brand design + strategy, creative direction, copywriting
Collaboration: design execution w/ Kate Widdows
Begin Labs invests time, capital, and a 360° suite of resources to propel startups forward. Their approach goes beyond passive backing, driving growth through an active, accelerated, and hands-on model.
As a founding team member, I built our visual language from the ground up, including our core values: Vision, Heart, and Fire. Each value represents an essential element in the Begin Labs “chemical reaction.” These values shaped the brand’s foundation, using bold colors and unexpected imagery to conjure up a future-facing display of technicolor alchemy.
Role: brand design + strategy, creative direction, copywriting
Collaboration: design execution w/ Kate Widdows