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NUTCASE


For my UO Advertising capstone course, my team, Nutterbutters™, competed to win the affection of Nutcase Helmets. We won 1st place.
Nutcase made helmets fun (their Watermelon lid is iconic), but in the moto world, they hadn’t found their voice. The challenge: help them break into the market and connect with a new kind of rider.

Our insight? Moto culture is personal. Riders don’t just want gear — they want a companion they can trust. So we gave Nutcase a soulmate. We reimagined the launch as a love story between rider and helmet, two explorers on the open road. The campaign blended heart and play to carve out a colorful lane in a grayscale category.

Naturally, I bought a moped for this because why pitch concepts on paper when you can test drive them yourself? If we were selling love at first ride, I wanted to know exactly what that felt like.

work: art direction, strategy, graphic design, copy, photo and video production


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NUTCASE HELMETS


For my UO Advertising capstone course, my team, Nutterbutters™, competed to win the affection of Nutcase Helmets. We won 1st place.
Nutcase made helmets fun (their Watermelon lid is iconic), but in the moto world, they hadn’t found their voice. The challenge: help them break into the market and connect with a new kind of rider.

Our insight? Moto culture is personal. Riders don’t just want gear — they want a companion they can trust. So we gave Nutcase a soulmate.

We reimagined the launch as a love story between rider and helmet, two explorers on the open road. The campaign blended heart and play to carve out a colorful lane in a grayscale category.

Naturally, I bought a moped for this because why pitch concepts on paper when you can test drive them yourself? If we were selling love at first ride, I wanted to know exactly what that felt like.

work: art direction, strategy, graphic design, copy, photo and video production






︎︎︎ previous
next ︎︎︎