Nutcase creates helmets as unique as the people who wear them.
For our capstone course in UO’s Advertising program, our team, NutterbuttersTM, competed against several other teams to win the affection of Nutcase Helmets. We took took 1st place with our pitch presentation — a launch strategy turned (unconventional) storybook romance.
The problem: Nutcase had yet to establish a place or voice in the moto sector and had minimal experience in this particular market.
Our solution: Nutcase needed a soulmate. A partner. A companion to drive the product and image. Someone excited to explore this new world with them.
work: art direction, strategy, copy