Nutcase creates helmets as unique as the people who wear them.
For my capstone course in UO’s Advertising program, my team, NutterbuttersTM, competed against several others to win the affection of Nutcase Helmets. We took 1st place with our pitch — a launch strategy turned unconventional storybook romance.
The problem: Nutcase had not established a place or voice in the moto sector and needed help reaching this new market.
Our solution: Nutcase needed a soulmate, a partner, a companion to drive the product and image. Someone excited to explore this new world with them.
work: art direction, strategy, graphic design, copy, photo and video production