THE CLOTHES HORSE
The Clothes Horse is Eugene, Oregon’s longest-standing resale shop. Since its founding in 1992, this woman-owned business houses an eclectic selection of upscale clothing, shoes, jewelry, and accessories.
When Mariah Melson purchased The Clothes Horse from its original owner in 2018, she sought to reimagine its visual identity for a new era. The goal was to create a brand that pays homage to the shop’s history with a touch of elegance and whimsy.
work: brand identity, logo design, art direction, print collateral and signage