THE CLOTHES HORSE
The Clothes Horse is Eugene’s longest standing women’s resale shop. Since its founding in 1992, this woman-owned business houses an eclectic selection of upscale clothing, shoes, jewelry, and accessories.
When Mariah Melson purchased The Clothes Horse in 2018, she sought to reimagine its visual identity. The goal was to create a modern brand that pays homage to the shop’s established history and trusted quality, while also reflecting the unique character of its product offerings.
work: brand identity, art direction, graphic design