THE RISE
Built for a moment when algorithms reward polarization, The RISE set out to shake things up. Each month, filmed conversations at iconic venues like Walt Disney Concert Hall would bring together leading voices in policy, tech, art, and science.
“The UFC of intellectual discourse” — immersive, high-production events featuring live debate, a notable audience, and moments designed to spark meaningful off-stage exchange. The experience extended online, where members could dive into full episodes, deeper context, and real-time discussion built for nuance.
The brand had to feel like a collision of think tank and main event. I shaped the voice, built the brand, and led creative strategy and execution across identity, messaging, app, and web. My pitch deck helped land an A-list board and fuel early momentum.
work: visual identity, messaging, creative direction of app and website (in partnership with Utility), storytelling, sizzle reel production, pitch deck
