Designing brand experiences that inspire action and advance business goals across every touchpoint. Directing collaborators, agencies, and external partners while advising founders and leadership teams on positioning, messaging, and brand consistency.

Helped take Waye, a nonprofit empowering open-source developers building censorship-resistant technology, from concept to launch. Led all brand and design across strategy, identity, and execution, shaped the story and messaging that helped secure the Human Rights Foundation as primary sponsor. Designed and built the website end to end.

Built The RISE brand from the ground up across strategy, messaging, identity, digital experience, film, fundraising materials, and a planned flagship event at Walt Disney Concert Hall. Served as the internal brand lead and final creative decision-maker while collaborating with award-winning agency, Utility and other specialist partners.

Casa’s inaugural brand designer. Led the company’s evolution from a niche security product into a more accessible consumer technology brand through a refresh. My work received accolades from Adobe design leadership and Casa’s own VP of Product called the work “the most exciting design project he’s ever been part of.” Collaborated across product, marketing, and leadership.

Led organic social media and promotion for a beloved Portland comedy theater while its doors were shuttered by the pandemic, keeping people connected through original posts and community-driven content. Ran marketing, social strategy, and photography for the launch season of Comedy in the Park, which began with roughly 50 people and has since become an annual Portland tradition drawing tens of thousands each summer.

Design and marketing lead for a diverse portfolio of early-stage startups. Hired and managed a team of designers and creative contributors, and helped drive a 5x increase in collective ARR by developing a retention strategy grounded in deep user research, strategic segmentation, and automated lifecycle marketing. Protected online reputation through proactive customer communications, and built systems and workflows that equipped non-designers to produce on-brand work.

Owned brand and communications, building a cohesive presence across content, events, sales tools, swag, and the physical workplace. Managed a community lead who produced blog content, and partnered with sales and leadership to turn business goals into contests, events, and engagement programs that kept teams energized. Developed templates and workflows that kept brand output consistent.

Managed end-to-end production of blog content, visuals, and campaign assets across channels. Built templates and workflows that cut design turnaround time, and created internal campaigns and sales enablement tools that boosted engagement and aligned teams around revenue goals.

Managed exhibitions and events at an art gallery. Served on the marketing committee and became youngest member of the Board of Directors, running meetings and keeping minutes.

Creator and producer of Fuzzy Lifting Radio, a show blending dreamy and dark pop, industrial, and post-internet music. Curated immersive listening experiences that aired every Sunday afternoon.